We created a comprehensive branding campaign for Seattle-based burger franchise Lunchbox Laboratory, who needed a unique and unorthodox approach to match their mouth-watering signature burgers and outrageously-delicious shakes. Leaning more on the nostalgia-driven “lunchbox” and less on the atomic era “laboratory,” a robust website, print ads, radio spots and videos (drawing upon a late 70’s / early 80’s style) were developed and mixed with sharp humor to connect with the restaurant’s target demographic (males 25-40).
The campaign was a resounding success, generating a 200 percent increase in web traffic, a 500 percent increase in sessiion stickiness and a 30 percent increase of in-store foot traffic in the first month alone—helping to propel the company toward a national expansion that is now well under way.
1981 TV Spot
1 in 3 Americans
Heart to Heart
Radio and Pandora Ad
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